Donald B. King
Experienced Chief Executive & Board Director
Accomplished P&L Leader and Brand-Builder
Current: CEO and Board Director at UpperPin Inc.
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Get in Touch: [email protected]
Expertise:
General Management, Brand Management, Digital Marketing
Career Highlights
Brand Mgmt. P&G
10 Year Career
1st AA Marketing Director in P&G Health Care History
Led $1.2B Pampers Brand
Led Crest turnaround from ’97-’99; has not relinquished share leadership since
Board Advisor
Gray Falkon
Drafted Brand Architecture to guide future growth
Paid Board Advisor
VP, Kraft Natural Cheese
Kraft Foods
Owned $2.1B P&L
Launched Triple Cheddar in 2010; still in market today
Group Brand Director, Sprite
Led Sprite from 2004-2007
$1.5B P&L
Managed key brand mktg partnerships with LeBron James and the National Basketball Association
Relaunched the Brand in 2006 with the SubLYMONal Campaign
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